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Style guide: luxury, the tolerance is the luxury

Twelve elements with the specification that separates expensive from luxurious, and what each costs.

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Updated 19 Sep 2026
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The full specification table

The table below is the guide as printed — element, what the style requires, the specification and the 2026 cost band it commands.

Style guide: luxury — 12 elements
ElementWhat the style requiresSpecification2026 cost band
PaletteDeep tonal layering, three shades of one familyBone, mushroom, walnut; or ivory, sand, bronzeRs 65–120 / sq ft painting
Joinery formFull-height, floor-to-ceiling, with shadow gaps not skirting18 mm BWP ply, 2 mm edge band, shadow gap detailRs 2,800–4,500 / sq ft
Joinery finishPU on veneer, book-matched across the runWalnut or smoked ash veneer, 7-coat PURs 2,100–3,400 / sq ft
StoneBook-matched slab used as a wall, not as a counter aloneStatuario or sintered stone, 12 mm on a frameRs 900–2,400 / sq ft
FlooringEngineered timber or large-format stone, herringbone or plank15 mm engineered teak, 4 mm wear layerRs 620–950 / sq ft
CeilingMulti-level with concealed drivers and integrated AVGypsum with a 8 in raft and a linear slotRs 180–320 / sq ft
LightingScene control, 2700K, CRI 95, no visible sourcesProfile lights with DALI or Casambi dimmingRs 2,200–6,500 per circuit
MetalSolid brass or bronze, unlacquered so it patinasSolid brass handles, CP in brushed brassRs 1,200–8,000 per piece
TextilesHeavy weaves, motorised sheers plus blackoutLinen sheers, wool-blend drapes, motorised trackRs 2,400–9,000 / metre
AutomationLighting, curtains and climate on one control planDocumented scene plan, not an app per deviceRs 2.5–12 L per flat
DetailingShadow gaps, flush doors, level thresholds throughout3 mm shadow gaps; tolerance under 2 mmAdds 15–25% to joinery
What to avoidGold everywhere, visible screws, mixed metals, ornate mouldings——

How to use the guide

  1. Buy tolerance before materials. A modest veneer executed to a 2 mm tolerance looks better than an expensive one fitted to 6 mm, and it is the harder thing to procure.
  2. Specify the shadow gaps on the drawing. They cannot be added on site; they are a manufacturing and setting-out decision that has to exist before anything is made.
  3. Write the lighting scene plan early. Scene control means deciding what the room does at dinner, at midnight and on a weekday morning, and then wiring for it.
  4. Select slabs personally and reserve them. Book-matching requires two consecutive slabs from one block, which cannot be sourced later.

Three mistakes this prevents

  • Mixing metals. A luxury scheme is judged on consistency, and a chrome tap in a brass bathroom undoes several lakh of stonework.
  • Ornament instead of detail. Carved mouldings and applied gold read as expensive; flush doors, level thresholds and shadow gaps read as luxurious.
  • Automation bought device by device. Five apps for lights, curtains, AC, music and locks is not automation; it is five more things to explain to a guest.

Download the style guide (PDF) →

See luxury interior design and read what makes interiors luxury.

Frequently asked questions

What does a luxury interior cost per sq ft?+

₹2,800 to ₹4,500 per sq ft of carpet, ex-GST, at the specification in this guide, and considerably more with imported stone, full automation and bespoke metalwork. A 1,200 sq ft flat at ₹3,500 is around ₹42 lakh before GST, excluding loose furniture and art.

Is imported material necessary for luxury?+

No. Indian stone, Indian veneer and Indian joinery executed to a tight tolerance produce a better result than imported material fitted loosely. Import where the material genuinely has no local equivalent — sintered stone, certain marbles — not as a default position.

What is a shadow gap and why does it cost so much?+

A deliberate recessed line, typically 3 to 12 mm, where two surfaces meet instead of a skirting or an architrave. It costs because it removes the tolerance: a skirting hides a 6 mm gap, a shadow gap displays every millimetre of error along its whole length.

Should brass be lacquered?+

Not in a luxury scheme. Unlacquered solid brass develops a patina that is the point of using it; lacquered brass holds a factory shine for two years and then the lacquer fails unevenly and cannot be repaired without stripping. Patina is the better-looking failure mode.

How long does a luxury fit-out take?+

Six to ten months for a 1,500 to 2,500 sq ft flat. The extra time over a standard fit-out is in approvals, sample rounds, slab selection, bespoke manufacture and the snagging of tolerances that a conventional project would accept. Compressing it is what produces expensive-looking rather than luxurious work.

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