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Mood board template, twelve frames, twelve decisions

A mood board a contractor can build from, rather than a collage of images nobody can price.

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Updated 19 Sep 2026
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The twelve frames

The full layout is below. Build it physically on A3 or rebuild the same frames in any slide tool — the frames are the method, not the medium.

Mood board — the 12 frames
FrameWhat goes in itSize on an A3 sheetWhy this frame exists
1 — Anchor imageOne room photograph that sets the whole direction140 x 100 mmIf a decision later contradicts this image, one of them is wrong
2 — PaletteFive colour chips with paint brand and shade codes140 x 40 mmA palette without codes cannot be bought
3 — Primary woodLaminate or veneer swatch with brand and code60 x 60 mmThis is the tone every other finish is judged against
4 — Secondary woodThe contrast or accent wood, with code60 x 60 mmPrevents a second wood being chosen ad hoc on site
5 — Stone / counterQuartz, granite or marble sample photo and name60 x 60 mmStone reads differently in a photograph; name the slab
6 — FloorTile, SPC or wood sample with size and finish60 x 60 mmFloor is the largest surface and is usually decided last by mistake
7 — Metal finishOne metal: brass, black, chrome or nickel45 x 45 mmOne metal across handles, CP fittings and light bodies
8 — FabricUpholstery and curtain swatches, two maximum80 x 45 mmTests whether the palette survives contact with soft material
9 — LightingTwo fixture images with colour temperature written on80 x 60 mm3000K and 4000K look like different palettes; decide now
10 — HardwareHandle or profile image with length and finish60 x 45 mmHandles change the character of joinery more than shutters do
11 — One textureFluted, cane, stone-finish or textured paint sample60 x 45 mmOne texture, used deliberately, is the difference from a catalogue
12 — The ruleThree written lines: what this scheme will not do140 x 40 mmConstraints hold a scheme together far better than references do

Sizes are for an A3 sheet. Every frame must carry a specification, not an atmosphere.

How to build one

  1. Start with frame 12, the constraints. Deciding what the scheme will not do makes every other frame easier.
  2. Write the brand and code on every physical swatch the day you receive it, before it joins twenty others in a bag.
  3. Put the colour temperature on the lighting frame. 3000K and 4000K are two different schemes and the board should say which.
  4. Test the board against the anchor image. If a later choice contradicts frame one, one of the two is wrong.

Three failures it avoids

  • A palette nobody can buy. Five colours with no codes is a feeling, not a specification.
  • Two metals in one room. The single metal frame forces the decision at board stage, where it is free.
  • A scheme that collapses when the fabric arrives. Frame eight tests the palette against real soft material before anything is ordered.

Download the template (PDF) →

Pick a direction first with the style quiz or the colour palette generator.

Frequently asked questions

Physical board or digital?+

Physical for materials, digital for images. Laminate, stone, fabric and paint all need to be seen in the room's own light and felt in the hand. A photograph of a laminate on a screen is not the laminate. Keep the image frames digital and print them to A3 alongside the real swatches.

Why only twelve frames?+

Because a board with thirty images stops being a decision and becomes a mood. Twelve forces a choice per frame, and a chosen board can be priced. If you cannot fill twelve frames, the scheme is not resolved yet; if you need thirty, it is not resolved either.

What goes in the constraints frame?+

Three written lines about what this scheme will not do. 'No gloss anywhere.' 'One metal: brushed brass.' 'Nothing that needs dusting weekly.' Constraints hold a scheme together far more reliably than references do, and they are the frame most people leave out.

Should the board include furniture?+

Only as fabric and finish, not as specific products. A board is about materials and tone. Specific sofas and lights belong in a furniture schedule, which comes later and changes more often than the material direction should.

How does the board relate to the 3D views?+

The board decides the materials; the 3D view shows them arranged. Where the two disagree, the board and the dimensioned drawings govern — renders shift colour with lighting settings and are not a reliable record of a finish.

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